Download our free on-page SEO checklist to help you boost your organic rankings in the search results. Remember, it’s Google’s goal to provide a good user experience to its users. If a site seems unsafe to use, then that would lead to a bad overall user experience. Based on this, it only makes sense that Google favours websites that are secure, trustworthy and certified.
- These four tools will do everything you need to ensure that your content is perfectly optimised for Google.
- The keyword “blue flowers” might seem like a great keyword to target.
- Schema markup can yield rich snippets in SERPs, which display extra information (e.g., star ratings, event dates).
- On-site SEO services are also a great way to ensure you optimize your site right.
What are meta tags?
Moreover, if you include your primary keyword or other search terms within your descriptions, then Google will bold any words from the keyword within the search results. Taking this step will help make the next steps much easier to do as you’ll be able to identify the target keyword (or other search terms) for your pages. In order to make the most of this On Page SEO checklist, I highly recommend performing keyword research for your core landing pages. Therefore, I’ve created the ultimate On Page SEO Checklist so that you can ensure that the primary elements of your site pages are well-optimized.
Those automatically generated pages can’t be customized at all – no unique title tag, meta description, or content. So, once again, you’re left with a bunch of thin pages offering minimal value to shoppers. However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution.
Add internal links.
We’ve got a great series of posts all about video SEO, if you’d like to learn more about optimizing in this area. There’s also a dedicated Yoast Video SEO plugin, if you’re serious about getting your videos ranking. Although this isn’t technically a ranking factor, getting your site into the search results requires it, so we thought it should be included here. This analysis can help you understand user behavior across different platforms, which is key to optimizing conversion rates. Regularly monitoring and updating content is crucial to ensure it stays relevant and engaging and adheres to changes in search engine algorithms and user behaviors.
There isn’t anything your business can do to alter these factors, but it influences how your site ranks in the search results. While you can encourage your audience to share posts, you can’t control how far it spreads. Social media sharing can drive people to your website, but you can’t influence the process. It boosts time spent on your site and creates repeat visitors who come back to look at your content again. Once you have your keywords selected, integrate them into your page. It helps to place your keyword within the first 100 words of your text, as it will help you rank better in the search results.
When she’s not writing, you’ll find her reading a good book, researching her next trip, or experimenting in the kitchen. Because it’s page-based only, on-page SEO does not include off-page techniques, like getting backlinks to your website or building domain authority. Up to this point, we’ve discussed individual keywords and relationships between them. Search engines also employ methods of indexing pages based on complete phrases, and also ranking pages on the relevance of those phrases. Plant and factory together might refer to a manufacturing plant, whereas plant and shrub refer to vegetation. From an SEO point of view, this means creating content using natural language and variations, instead of employing the same strict keywords over and over again.
While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based SEO Anomaly on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page.