This can uncover untapped niches or long-tail keywords that you might have overlooked. The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. A search engine optimization audit (SEO Audit) will help you identify problematic areas that need improvement with an action plan to correct them.
How To Conduct A Content Audit Step-By-Step
To check this, review Pages with multiple canonical URLs in the Encoding and technical factors section. Second, consider implementing breadcrumbs to help users grasp your page hierarchy. This user-friendly feature reduces frustration and enhances the browsing experience. There are cases when you don’t need to crawl the entire website but rather check specific sections or campaigns.
The Domain Overview comparison showed you the number of keywords they target, but it doesn’t reveal the specific keywords. One of the best ways to improve this metric is by building backlinks. If you have a better SEO profile overall, you’ll be more likely to outrank them for your target keywords. Most of these updates are minor, but occasionally there are major updates that can significantly impact rankings. And Google will announce these major updates on their Search Central Blog. In most cases, it’s perfectly fine to have some low-quality links in your profile.
Does the site have speed issues?
- If your website has multiple orphaned pages, filter the list from high to low for organic traffic.
- Here are features and pricing information on some of the most valuable resources available.
- The tool does an initial check to see if your content falls into the YMYL category.
- It is especially important to check the domain for penalties when you buy an already-used one.
As the title tag remains one of the most important on-page ranking factors, it’s in our interest to fix all of the above. Clicking into the “Tech & Meta.” report gives us an optimization score, and a breakdown of all issues uncovered during the crawl. Otherwise, you’ll need to wait for 3 days to verify your fixes and will have limited access to analysis results. Brand searches are an important way for people to find you online and branded SERPs also provide you with a good insight into how Google sees your brand. Issues with any of the things mentioned above are vital to include in an audit.
Furthermore, in your crawl results it will show you how many links are pointing to each page and how many are pointing out to other pages (inlinks and outlinks). You will want to keep an eye out for pages that have too few links going to them or too many links going out. An awesome set of SEO tools can make or break the success of your audit and drastically decrease the time it takes. Considering the reasons to do an SEO audit, it is critical to know that almost any time is the perfect time to do an SEO audit. The bottleneck is simply the reward based on the time it will take to complete. Mostly, we would recommend doing a complete SEO audit at least once a quarter.
If your site isn’t indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue. I’ll show you what to look for and which tools help along the way. Last but not least, the SEOptimer blog provides a bunch of relevant articles and tips and tricks for you to stay on top of the SEO improvement landscape. The setup is so intuitive and quick, beautiful reports, great support and my clients are loving the results. Customize reports to your heart’s desire – change colors and fonts. Choose which checks and sections to show, and add custom content for that personal touch.
These sitemaps are ideal for users, as they are just a page filled with links to all the pages they could need. An XML sitemap, on the other hand, is a piece of code that you submit to Google to help SEO Anomaly make it easier to crawl and index every page on your sitemap. If you notice an increase in “Crawled – currently not indexed” issues, evaluate the affected URLs and their quality. For Google, quality is paramount and a growing consideration in which URLs enter its index. Make your content helpful and original to increase the chances of Google indexing those pages. You’ll see all the keywords your competitors’ domains rank for, but your domain doesn’t.
But I see many businesses, big and small, with more severe problems. Raven is by far the most superior and comprehensive toolset we found to date. Raven Tools is one of those tools we absolutely couldn’t live without.