How to create and set up a Facebook Page for your business Meta for Business

It helps track metrics like reach, engagement rate, impressions, shares, and more. Your cover image should capture the essence of your brand and convey your brand personality or highlight a current campaign. Facebook recommends you choose an image that’s 851 x 315 pixels.

You need to start posting, but not just anything, you need a content strategy.

  • Once you’re on the “Edit Page Info” page, scroll down until you see the “Category” section.
  • Select whatever category you feel best suits the Page you’re creating, and then fill in the information that’s required.
  • So, if you’re not already logged into your personal account, log in now.
  • Remember, you can add, change, or remove any of this information later.
  • Just take your time, do your research, and you’ll be sure to choose the perfect categories for your business.

No one wants to launch a Page with a follower count of zero. To get things rolling, click the Invite Friends button to suggest your Facebook friends connect with your new page. That said, you need to log into your personal Facebook profile (or create one) to get started with a Facebook Page. You need a Facebook Business Page to run Facebook ads, open a Facebook shop, or create a Facebook Group managed by your brand. You’ll see this text when you are editing your Facebook page categories.

You can use them to share posts, photos, videos, and whatever else you want. It’s basically just a profile but for something that’s not human. The biggest difference is that any number of people can Like and Follow the page.

Step #3: Fill out your bio.

And, of course, before everything is permanently deleted, you’ll be asked for your password once more just to make sure you really mean it. Try out these 16 Facebook post ideas if you’re not sure where to start. Or try our free AI caption generator (which, BTW, we used to create the caption in the screenshot above).

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. If you are not the admin but believe the page violates your rights, you can report it to Facebook as described above. Your personal profile, other pages, and Facebook activity will remain untouched. Yes, Facebook gives you 30 days to cancel the deletion. During this grace period, you can access the page and restore it. After 30 days, the page is permanently deleted and cannot be recovered.

That being said, a good rule of thumb is to choose categories that accurately reflect what your business does and that will be relevant to your target audience. Now that you know all of the Facebook page categories that are available to you, it’s time to learn how to change your category. You can delete a page directly from the Facebook app — just make sure you’re logged into the account with admin access.

Yes, you need to get a loyal community of engaging followers first, but you’re not just here to be besties. You want these people to convert from loyal followers into loyal customers. The Facebook cover photo size is 820 pixels wide by 312 pixels tall on the desktop. However, mobile users will see 640 pixels wide by 360 pixels tall. Keep in mind that this shouldn’t be your personal information.

How Sprout helps you grow your brand on Facebook

Check out our social media specs cheat sheet for details on how it will appear on different devices. If you need to change your Facebook page category later on, you can do so easily. Just follow the steps outlined in this blog post and you’ll be all set. You can select up to three categories when you create your page, and the first category you choose will appear next to your page name and under your cover photo. Facebook also gives you the option to unpublish your page.

Click «Add a Cover» either at the top of the Page or under the «Welcome to Your New Page» section to upload an image that represents your Page. Facebook Groups Jackpot Jill Casino Facebook Page are an exceptional tool for that community-building. We’ve got a separate post on how to run a Facebook Group. Here, the key is to think of your Facebook Group and your Facebook Page as a living ecosystem, with each tool feeding and supporting the other. Every Hootsuite plan includes everything you need to get started with social listening.

An optimized Facebook Business Page makes it easier for people to discover and interact with your brand online. SocialAppsHQ is the All-in-One Marketing Platform to grow your brand online. As you can see, there’s a lot to consider when it comes to choosing Facebook page categories.