Page speed can be impacted by many factors, such as redirects, image quality, CSS and JavaScript files, etc. To learn about your page speed performance, check out Google’s Page Speed Insights to better understand your mobile and desktop performance. E-E-A-T is an acronym coined by Google that stands for Experience, Expertise, Authority, and Trust. While it’s not a direct ranking factor, the quality of E-E-A-T helps Google determine if the content can be trusted.
Internal links also tell the search engines what pages are important and how to get there. Because it is an integral part of SEO that can help you get higher rankings, reach a bigger audience and get more organic traffic. Beyond the keywords (topics) used in content on a webpage SEO Anomaly and how they’re discussed, there are several “keyword-agnostic” elements that can influence on-page optimization.
- Both aim to improve a website’s visibility and ranking on search engine results pages.
- Use links to send your readers to other relevant blog posts, to your About page or to the purchase page for a specific item you’re selling online.
- This is because Google weights quality more heavily than speed.
- Even if you create an effective SEO strategy, it still needs to be reviewed later.
- On-Page makes it easy to rank on Google, you’ll wonder how you ever did without it.
Improve Page Speed
On-page SEO factors are aspects of your website that you can optimize for better search rankings. It’s about improving things like your technical set-up, your content, and how user-friendly your site is. In this post, we’ll explain all about on-page SEO and how it differs from off-page SEO, and we’ll talk about some on-page optimizations that can help you to rank better.. Keyword ranking tracking involves monitoring webpages’ positions in search engine results for specific keywords. This helps you gauge the effectiveness of your on-page optimization and make necessary adjustments to your strategy. Learn exactly how to optimize your content for search engines and users.
Find Keywords with the Backlinko Keyword Tool
They are like a pitch that convinces the user that the page is exactly what they’re looking for”. I’ll go through each of these elements in the On Page SEO checklist below. Founder of Sheets for Marketers, I nerd out on automating parts of my work using Google Sheets. There’s nothing like a well deserved drink after a busy day spreadsheeting. Keep in mind that there are a lot of potential issues that can affect the bounce rate. Page speed, for example, can lead to people bouncing before the page ever loads.
A common issue with a page developed for desktop first, is that when it gets adjusted for mobile that text or images become too small to see. Or buttons and other interactive elements don’t work, become hidden or broken, and so on. The biggest way to gain a competitive edge in the SEO world is knowing how to make search engines completely understand your content. For example, elements of off-page SEO include building links on other websites that point to your domain, social media, guest posts, and more. The cost of your search engine optimization project can vary considerably based upon the size and complexity of your website.
