Content isn’t often considered «technical» SEO, but many technical issues with the content itself can impact indexing and rankings. Beyond the quality of the content itself, these technical issues need to be checked and addressed. With that in mind, your first step should be to ensure that your business has an active Bing Places profile. If search engines can’t crawl your website properly, they can’t index your content, and you won’t get the rankings and traffic you aim to achieve with SEO. They help Google determine the content of the page it’s crawling, and are two of the bigger factors Google takes into account when determining the order in which to rank pages.
This gives you a strategic focus to execute the most important tasks first. These Semrush SEO audit reports help monitor your website to make sure that its site health is improving and you can catch all upcoming issues before they become trouble. This report will help you find all of your internal linking issues, carefully organize your website structure, and ensure efficient PageRank distribution. Building an in-house team gives you complete control over your SEO strategy, but it requires a significant investment in hiring and training staff.
SEO audit part three: Technical SEO
Approach SEO as an initiative instead of a cost center and you’ll maximize its benefits. Smart businesses understand that flexibility must be built into their budgets to address unexpected expenses quickly and remain on track towards meeting their goals. There’s a reason there’s no one prescribed recipe for a successful SEO audit. It’s the same reason SEO “best practices” are so often inconsistent. It changes its algorithm almost daily, and it rarely tells us why or how it did so. You can then export pages with little to no content and identify page-level action items on how to fix each one.
Google Structured Data Testing Tool
It is also a good idea to perform an SEO audit when you notice that your rankings are stagnant or declining. After years of working with clients, especially as the head of tech SEO for a U.K. Agency, I’ve found technical SEO audits to be a near-daily occurrence. With that, I know how important it is, especially for newer SEOs, to understand what each issue is and why it is important. Paste in your URL, and it’ll pull in the title and meta description. It also tells you if it’s too long and likely to be truncated in the search results.
- This can prove invaluable for ranking sure you appear in “Local Pack” results and boost your visibility throughout other Google products such as Maps.
- Lighthouse is an effective tool for identifying a range of improvements related to mobile usability, which is a critical aspect of the page experience.
- Join over 3 million smart website owners who use AIOSEO to improve their website search rankings.
- There are also a number of excellent speed testing tools available, including PageSpeed Insights from Google and my personal favorite, GTmetrix.
- Low engagement rates can hurt your results, as users might stop visiting your site.
Google and other search engines pay attention to your social media presence, followers, and engagement. If applicable, your Google Business profile is especially valuable for SEO. There are no hard-and-fast rules or predefined types of enterprise SEO audits. Instead, an enterprise SEO auditor will base the audit on the scope or budget of the project itself.
Analyze Your Page Speed
You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized. “Best prep schools in ma” will yield some nice resource lists that may or may not already feature your client, and that represent good opportunities to reach out for external links. The thing is, there are so many facets to SEO that this process can become overwhelming, fast. We’ve simplified the SEO audit into 10 core steps in this post, but if you have a large website, you might also consider separating out your SEO audits SEO Anomaly into categories.
It helps you find technical issues, track keyword rankings, and improve your content strategy. Understand your competitors and monitor your SEO progress with custom reports. Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings.
You can also invest in page speed services from a digital marketing company like WebFX. With this option, you can worry about running your business while your digital marketing company helps improve your site’s speed. When you conduct your SEO audit for 2025, you’ll want to analyze the keywords you target. If a page has a robots.txt file with specific instructions inside, it may block Google and other search engines from indexing it.